When designing, there are a lot of creations that do not make it to the table, so to speak. This is one of those that gets lost in a string of investigative images. They lose to the one that someone picks…but I picked this one out and am posting it. Now it can go in it’s proper folder and left alone. This happens to may thousands a year…I have faith that one day I will find a way to display them all.

This is a nice logo I designed for a friend,  Kim Koenig (Koenig Travel). It has a depth I like in logos, which was created through photoshop of course. I believe that a logo should be able to be broken down and simplified-and still be recognized. That is why I start my work in Illustrator. A lot of times I sketch things out, but I can sometimes skip that element and start digitally. My designs across the board are all very different. And research before hand makes that possible. Being able to produce differently is a discovery. I think that is my consistency in design…it doesn’t all  look the same.

Fun sketches…

Remembering those long lost…(designs circa 2005, 2008)

Logo design for a hair stylist, designer located in St. Louis in the Central West End. The opportunity came through The Hospitality Concierge. The stylist works at Lemon Spalon, but works outside the studio as well.